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IT Services

Marketing Automation Platform

The Marketing Automation Platform (MAP) is intended to deliver the most appropriate and impactful engagement at the most appropriate time for prospective students through web, email, SMS, chat bot and social media channels and to improve the prospective student journey by providing a more personalised experience.

Self-help Guides

Audience: Staff

Service Name: Marketing Automation Platform

Key Users: Staff

Requirements: Users of the service must be current staff

Requesting the service: Staff members will have to request access to MAP. Please contact your line manager about gaining access to MAP or contact the IT Service Desk for further information and support.

Support Contact: IT Service Desk, Live Chat, Raise a Ticket, Call 020 7882 8888

Feedback: email

Documentation: Self-help guides - HubSpot

Status: Current service

Cost: Free to end users

Business Owner: Assistant Director, Marketing and Communications

Technical Owner: Assistant Director Solutions Delivery, IT Services

Related Services: SITS

Service Level Category: Silver

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