Professor Lou Zun

Profile

Prof. Dr. Lou Zun, will join the Confucius Institute jointly run by Queen Mary University of London (QMUL) and Shanghai University of Finance and Economics (SUFE) as the Chinese director in Sep.2017. She obtained her Master’s Degree in Economics and PhD in Management from SUFE. Dr. Lou has teaching experiences in Marketing Management, International Marketing，Entrepreneurship Management and Business. She received the Excellent Teacher Award and Distinguished Teaching Award from SUFE many times. Her main research interests include consumer behavior under multichannel service environments, entrepreneurial marketing strategies in small business and cross-cultural marketing. She has undertaken and completed academic research projects sponsored by the Chinese Ministry of Education and the Shanghai Municipal Education Commission. She is author and co-author of many books on business in Chinese and her academic papers has published on China’s leading economics and finance journals

Research