14 June 2019
With concerns growing that children and vulnerable people are being targeted by rogue online gambling advertising, Professor Julia Hörnle published an article for The Conversation on her new research which suggests the current sanctions aren’t enough to change the practices of online advertisers.
She writes: “New research my colleagues and I have carried out identified two fundamental problems for the regulation of gambling advertising online. First, we found that the automation of advertising placements through ad exchanges leads to adverts being targeting at children and vulnerable people. We also found that social media websites provide ample opportunities for peer-to-peer marketing between users, blurring the lines between commercial advertising and user-generated content.”