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Centre for Commercial Law Studies

Advertising Regulation in the U.S. Games Industry

When: Monday, April 22, 2024, 12:00 PM - 1:00 PM
Where: Lecture Theatre, Centre For Commercial Law Studies, 67-69 Lincoln's Inn Fields, London, WC2A

Speaker: S. Gregory Boyd

The key regulations and case materials related to advertising in the U.S. game industry.

This talk reviewed the key regulations and case materials related to advertising in the U.S. game industry. There were sections on influencer disclosure including the recent updates as well as children’s advertising and a general breakdown of federal, state, and private regulatory authorities with the European audience in mind.

Speaker:

S. Gregory Boyd is a partner and Co-Chair of the Interactive Entertainment Group at Frankfurt Kurnit. He is recognized in the 2023 and 2024 editions of Best Lawyers in America for Advertising Law and The Legal 500 has praised him for his work with media and technology companies. The National Law Journal’s 2022 Trailblazers list included him for Sports/Gaming/Entertainment Law.

Mr. Boyd focuses on high technology companies especially in advertising, public relations, and the video game industry. He has extensive experience negotiating and drafting all of the operational agreements for these businesses, including software (SaaS), licensing, employment, and development agreements — for video games and other digital media across all platforms.

The International Association of Privacy Professionals (IAPP) has certified Mr. Boyd as both a Privacy Program Manager (CIPM) and Privacy Technologist (CIPT). Mr. Boyd also creates and manages privacy programs, including privacy policies, incident response, and data classification project.

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