Zoe and Olivia recently published in the new issue of the Interactive Entertainment Law Review
Zoe Potolia and Olivia Jean-Baptiste have been recently published in the newly released issue of the Interactive Entertainment Law Review (IELR) and participated in a roundtable discussion hosted by CCLS.
The piece published in the recent IELR 4.2 explores how influencers employ methods of deceptive advertising to promote gamified gambling to their audience who often unquestionably trust an influencer's opinion. Zoe and Olivia also contributed and participated in a roundtable discussion hosted by the Queen Mary Intellectual Property Research Institute: ‘Breaking a new frontier’, hosted by Dr Michaela MacDonald (CCLS Teaching Fellow). The discussion revolved around legal issues that are explored in IELR 4.2; deceptive advertising, augmented and virtual reality and the use of site-blocking. The underlying theme of the conversation proved to be that these are all areas where some regulatory framework is present, but it is not sufficiently equiped to face current legal problems that occur, thus creating legal uncertainty in the gaming industry.
Zoe Potolia (Intellectual Property Law LLM, 2020) joined CCLS as an LLM student in Intellectual Property Law and is also an alumna of the Interactive Entertainment Law Module. She has a keen research interest in regulation of new media and the gaming industry. Her research revolves around sensitive areas, like exposure of video game players to gambling through gaming. She currently works as a Legal Consultant and has experience in IP advisory, dealing with IP disputes and brand protection matters, particularly within Trademark law.
Olivia Jean-Baptiste (Intellectual Property Law LLM, 2020) undertook the Interactive Entertainment Law Review module and began research into virtual reality and augmented reality art and gaming during her masters course. Her article: Augmented and virtual reality art: a new frontier of legal protection was published in IELR 4.2 and explores the relationship between these innovative technologies and traditional copyright regimes in the United States, United Kingdom and France. Olivia has since worked as part of an Intellectual Property management team and continues to write on topics related to Art and Intellectual Property. In January she began her studies toward the Legal Practice Course.
See for more information and a live recording of the event.