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School of Languages, Linguistics and Film

Ground-breaking narrative in business report published

A new report reveals how prominent business leaders see arts and humanities skills as integral to their companies and the talent pipeline.

 

Published:

Dr Ben Holgate from the School of Languages, Linguistics, and Film, was the Co-Principal Investigator and Co-Author of the Arts and Humanities Research Council-funded report entitled Storycraft: the importance of narrative and narrative skills in business.

Written under the auspices of the University of Oxford Centre for Skills, Knowledge, and Organisational Performances, Storycraft: the importance of narrative and narrative skills in business reveals how prominent business leaders see arts and humanities skills as integral to their companies and the talent pipeline.

Narrative in business is much more than telling a story. Narrative is about persuading another person to embrace an idea and act on it. Or as one boardroom head put it: “Narrative is the ability to tell your story or your direction.” [cont.]

View the full report on the SKOPE website.