Dr Mina TajvidiJoint Programme Director, MSc Marketing; Lecturer in MarketingEmail: m.tajvidi@qmul.ac.ukRoom Number: Room 4.02, Francis Bancroft Building, Mile End CampusProfileTeachingResearchSupervisionPublic EngagementProfileRoles: Joint Programme Director, MSc Marketing Lecturer in Marketing Member of the Department of Marketing Biography: Dr Mina Tajvidi is a Lecturer (Assistant Professor) in Marketing at Queen Mary University of London, School of Business and Management. Prior to joining Queen Mary, Mina worked as a Lecturer in Digital Marketing at Newcastle University London. Mina holds a PhD in Management from Bangor Business School, UK. Dr Tajvidi's research interests are in the areas of Service Marketing, Social Media & Digital Marketing, Branding and Big Data Analytics. Her research has been published in leading journals including British Journal of Management, Annals of Tourism Research, Industrial Marketing Management, Journal of Business Ethics, Journal of Business Research. In addition, Mina has published a research book entitled “Product Development Strategy, Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs” with Palgrave MacMillan publisher. Awards and Professional Qualifications: The inspiring woman of the year, 2019; Swansea University, UK PGCert HE, The Higher Education Academy (HEA), Fellowship, (Honors; Distinction) TeachingUndergraduate BUS335: Business to Business Relationship Marketing BUS227: International Marketing Mina is a Fellow of the Higher Education Academy.ResearchResearch Interests: Service Marketing, Social Media & Digital Marketing Social Commerce Sharing Commerce Branding and Big Data Analytics Publications Book Tajvidi, M., & Karami, A. (2015). Product Development Strategy: Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs. Palgrave Macmillan, London. Journal articles Hajli, N., Saeed, U., Tajvidi, M., & Shirazi, F. (2021). Social Bots and the Spread of Disinformation in Social Media: The Challenges of Artificial Intelligence. British Journal of Management. https://doi.org/10.1111/1467-8551.12554 Hajli, N., Shirazi, F., Tajvidi, M., & Huda, N. (2021). Towards an understanding of privacy management architecture in big data: an experimental research. British Journal of Management, 32(2), 548-565. Nadeem, W., Juntunen, M., Hajli, N., & Tajvidi, M. (2021). The role of ethical perceptions in consumers’ participation and value co-creation on sharing economy platforms. Journal of Business Ethics, 169(3), 421-441. Tajvidi, M., Wang, Y., Hajli, N., & Love, P. E. (2021). Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality. Computers in Human Behavior, 115, 105238. Farrokhi, A., Shirazi, F., Hajli, N., & Tajvidi, M. (2020). Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence. Industrial Marketing Management, 91, 257-273. Wang, X., Tajvidi, M., Lin, X., & Hajli, N. (2020). Towards an ethical and trustworthy social commerce community for brand value co-creation: A trust-commitment perspective. Journal of Business Ethics, 167(1), 137-152. Tajvidi, M., Richard, M. O., Wang, Y., & Hajli, N. (2020). Brand co-creation through social commerce information sharing: The role of social media. Journal of Business Research, 121, 476-486. Hajli, N., Tajvidi, M., Gbadamosi, A., & Nadeem, W. (2020). Understanding market agility for new product success with big data analytics. Industrial Marketing Management, 86, 135-143. Hajli, N., Wang, Y., & Tajvidi, M. (2018). Travel envy on social networking sites. Annals of Tourism Research, 73, 184-189. Hajli, N., Wang, Y., Tajvidi, M., & Hajli, M. S. (2017). People, technologies, and organizations interactions in a social commerce era. IEEE Transactions on Engineering Management, 64(4), 594-604. Yu, C. H., Tsai, C. C., Wang, Y., Lai, K. K., & Tajvidi, M. (2020). Towards building a value co-creation circle in social commerce. Computers in Human Behavior, 108, 105476. SupervisionProspective PhD applicants and PhD students are welcome to make supervision enquiries, especially if you are interested in doing research in the areas of service marketing, social media and digital marketing, with a particular focus on customer engagement, customer behaviour, co-creation, branding and big data analytics. For an informal discussion, please send your CV and research proposal (outlining primary research questions/objectives, the significance of the study, methods and possible data sources) to m.tajvidi@qmul.ac.uk.Public EngagementMina is a member of Fellowship of the Higher Education Academy (FHEA); member of British Academy of Management; Member of American Marketing Association and ad-hoc reviewer board of Journal of Business Research. Awards and Professional Qualifications The inspiring woman of the year, 2019; Swansea University, UK PGCert HE, The Higher Education Academy (HEA), Fellowship, (Honors; Distinction)