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School of Business and Management

Dr Mina Tajvidi

Mina

Joint Programme Director, MSc Marketing; Lecturer in Marketing

Email: m.tajvidi@qmul.ac.uk
Room Number: Room 4.02, Francis Bancroft Building, Mile End Campus

Profile

Roles:

Biography:

Dr Mina Tajvidi is a Lecturer (Assistant Professor) in Marketing at Queen Mary University of London, School of Business and Management. Prior to joining Queen Mary, Mina worked as a Lecturer in Digital Marketing at Newcastle University London. Mina holds a PhD in Management from Bangor Business School, UK. Dr Tajvidi's research interests are in the areas of Service Marketing, Social Media & Digital Marketing, Branding and Big Data Analytics. Her research has been published in leading journals including British Journal of Management, Annals of Tourism Research, Industrial Marketing Management, Journal of Business Ethics, Journal of Business Research. In addition, Mina has published a research book entitled “Product Development Strategy, Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs” with Palgrave MacMillan publisher.

Awards and Professional Qualifications:

  • The inspiring woman of the year, 2019; Swansea University, UK
  • PGCert HE, The Higher Education Academy (HEA), Fellowship, (Honors; Distinction)

 

Teaching

Undergraduate

  • BUS335: Business to Business Relationship Marketing
  • BUS227: International Marketing


Mina is a Fellow of the Higher Education Academy.

Research

Research Interests:

  • Service Marketing,
  • Social Media & Digital Marketing
  • Social Commerce
  • Sharing Commerce 
  • Branding and Big Data Analytics

 

Publications

Book

 

Journal articles

Supervision

Prospective PhD applicants and PhD students are welcome to make supervision enquiries, especially if you are interested in doing research in the areas of service marketing, social media and digital marketing, with a particular focus on customer engagement, customer behaviour, co-creation, branding and big data analytics. For an informal discussion, please send your CV and research proposal (outlining primary research questions/objectives, the significance of the study, methods and possible data sources) to m.tajvidi@qmul.ac.uk.

Public Engagement

Mina is a member of Fellowship of the Higher Education Academy (FHEA); member of British Academy of Management; Member of American Marketing Association and ad-hoc reviewer board of Journal of Business Research.

 

Awards and Professional Qualifications

  • The inspiring woman of the year, 2019; Swansea University, UK
  • PGCert HE, The Higher Education Academy (HEA), Fellowship, (Honors; Distinction)
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