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School of Business and Management

Dr Sayed Elhoushy


Programme Director for MSc International Marketing and Business Strategies; Lecturer in Marketing

Room Number: Room 3.44h, Francis Bancroft Building, Mile End Campus
Office Hours: By appointment



  • Programme Director for MSc International Marketing and Business Strategies
  • Lecturer in Marketing
  • Member of the Department of Marketing


Dr Sayed is a Lecturer (Assistant Professor) in Marketing at Queen Mary University of London, School of Business and Management. Sayed holds a PhD in Management-Business Economics, and a Master of Research in Management Studies from Ca' Foscari University of Venice, Italy, a MSc and a BSc in Hotel and Tourism Management from Alexandria University. Sayed had research experience as a Visiting Research Fellow at the leading School of Hospitality and Tourism Management, University of Surrey, UK, and the Faculty of Economics (FEP), University of Porto, Portugal. He previously worked in sales and marketing in the hospitality sector.

Sayed's main research interests lie in consumer behaviour and sustainability marketing covering topics, e.g., sustainable food choice, consumer food waste, motivational imbalance, and applications of AI in marketing. His research papers are published in high-quality, peer-reviewed journals, e.g., International Journal of Hospitality Management, and International Journal of Consumer Studies.

Sayed's current network of co-authors and collaborators includes scholars from Purdue University (USA), Surrey University (UK), Ca' Foscari University of Venice (Italy), and scholars from the MENA region, e.g., Alexandria University in Egypt and German University of Technology in Oman. 



  • BUS226 Strategic Marketing


  • BUSM137 Introduction to Marketing Management
  • BUSM214 Sustainability Marketing, Ethics, and CSR


Sayed has participated in teaching several courses, tutorials, and professional training in hospitality, marketing, and management, for cohorts ranging from 20 to 300 students from culturally diverse backgrounds. He believes in interactive, research-based, and society-oriented education that is focused on students and guided by the UN Principles for Responsible Management Education (PRME).

Sayed is working toward a Fellowship in Higher Education.

Book Office Hours appointment here.


Research Interests:

Sayed's current research interests and projects focus on:

  • Sustainable Consumer Behaviours.
  • Motivational Imbalance and Consumer Choice.
  • AI Applications, Adoption and Customer Experience.



Journal papers

  • Elhoushy, S. (2022). To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction? Journal of Consumer Behaviour, 21(4), 713-727.


  • Elhoushy, S. (forthcoming 2022), 'outsourcing' in D. Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.

  • Elhoushy, S., & Jang, S. (2021). Religiosity and food waste reduction intentions: A conceptual model. International Journal of Consumer Studies, 45(2). doi:
  • Elhoushy, S., & Lanzini, P. (2021). Factors Affecting Sustainable Consumer Behavior in the MENA Region: A Systematic Review. Journal of International Consumer Marketing, 33:3, 256-279.doi:
  • Elhoushy, S. (2020). Consumers’ sustainable food choices: Antecedents and motivational imbalance. International Journal of Hospitality Management, 89, 102554. doi:
  • Elhoushy, S., Elbayoumi Salem, I., & Agag, G. (2020). The impact of perceived benefits and risks on current and desired levels of outsourcing: Hotel managers’ perspective. International Journal of Hospitality Management, 91, 102419. doi:
  • Elhoushy, S., & El-Said, O. A. (2020). Hotel managers' intentions towards female hiring: An application to the theory of planned behaviour. Tourism Management Perspectives, 36, 100741. doi:


Conference proceedings

  • Elhoushy, S., & Jang, S. S. (2019). Factors Affecting Consumers Sustainable Behaviour Formation: A Multi-Stage Model. Paper presented at the 25th Asia Pacific Tourism Association Annual Conference, Da Nang City, Vietnam:
  • El-Houshy, S. (2014). Hospitality Students' Perceptions Towards Working in Hotels: A Case Study of the Faculty of Tourism and Hotels in Alexandria University. Paper presented at the 6th international scientific conference Tourism in a changing world: Opportunities & challenges, Alexandria, Egypt.


Areas of supervision expertise:

  • Sustainability Marketing (e.g., marketing of sustainable services and products, promoting sustainable lifestyles/consumer journeys, and commercial marketing and (un)sustainability).
  • Consumer Behaviour (e.g., second-hand, and refurbished goods, waste behaviours, technology adoption, AI applications and customer experience).
  • Hospitality and Tourism Studies (e.g., sustainability and innovation, CSR/sustainability reporting and communications, blockchains and fraud).

Inquiries and PhD applications from top students are welcome: 

Public Engagement

Sayed is an active reviewer at high-quality, peer-reviewed journals, such as the International Journal of Consumer Studies, and Journal of Sustainable Tourism. His research results, which focus on generating insights to inform theory and practice in the domain of sustainable consumption, have been published and presented in several international conferences (e.g., APTA), peer-reviewed journals (e.g., IJCS), and invited seminars (e.g., University of Surrey).

Sayed also engaged in a wide range of activities and university services. For example, he served as a member of the Quality Assurance and Accreditation Unit and engaged in designing new modules, learning outcomes, and assessments for both UG and PG programs. He led the faculty team managing students’ internship programs and facilitating industry placements through active communications with local and international business partners.

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