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School of Business and Management

Dr Sayed Elhoushy


Programme Director for MSc International Marketing and Business Strategies; Lecturer in Marketing

Room Number: Room 3.44h, Francis Bancroft Building, Mile End Campus
Office Hours: By appointment



  • Programme Director for MSc International Marketing and Business Strategies
  • Lecturer in Marketing
  • Member of the Department of Marketing


Dr Sayed Elhoushy (PhD, BSc, MSc, MRes, FHEA) is a lecturer (assistant professor) in marketing at Queen Mary University of London, School of Business and Management. He holds a PhD in Management-Business Economics from Ca' Foscari University of Venice, Italy, along with two master's degrees: MRes in Management and an MSc in Hotel Management. Sayed has extensive research experience as a Visiting Research Fellow at the leading School of Hospitality and Tourism Management, University of Surrey, UK, and the Faculty of Economics (FEP), University of Porto, Portugal. Before his academic career, he worked in sales and marketing in the hospitality sector.

Sayed's research interests revolve around three areas: sustainability marketing, consumer behaviour, and the intersection of technology adoption and customer experience. Specifically, his research focuses on how to motivate, facilitate, and maintain sustainable consumer behaviours and understand consumer journeys related to sustainable services, second-hand and refurbished goods, and food waste. His research also delves into the role of technology, AI applications, CSR/sustainability reporting, and communications in driving responsible consumption and production.

Sayed has published his work in high-quality, peer-reviewed journals, including International Journal of Consumer Studies, Journal of Sustainable Tourism, and International Journal of Hospitality Management, among others.



  • BUS226 Strategic Marketing


  • BUSM214 Sustainability Marketing, Ethics, and CSR
  • BUSM248 Marketing Consultancy Dissertation


With a decade of academic and industry experience across four countries, Sayed has taught courses and provided training in Strategic Marketing, Sustainability Marketing, Hospitality & Tourism, and Marketing Management to cohorts of 20 to 300 students. His teaching philosophy is research-based, participant-centered, and guided by the UN Principles for Responsible Management Education (PRME).

Sayed is a Fellow of the Higher Education Academy.

Book Office Hours appointment here.


Research Interests:

Research Interests

  • Sustainability Marketing
  • Sustainable Consumer Behaviour
  • Food Waste
  • Technology Adoption and Customer Experience.

Centre and Group Membership

  • Member of the Marketing Interactions & Digital Societies (MINDS) Research Group


Journal papers

  • Elhoushy, S., El-Said, O. A., Smith, M., & Dar, H. M. (2023). Gender equality: caught between policy reforms and manager beliefs. Journal of Sustainable Tourism, 1-24.
  • Elhoushy, S., & Ribeiro, M. A. (2023). Socially responsible consumers and stockpiling during crises: the intersection of personal norms and fear. Social Responsibility Journal, (ahead-of-print). 
  • Elhoushy, S., & Jang, S. S. (2023). How to Maintain Sustainable Consumer Behaviors: A Systematic Review and Future Research Agenda. International Journal of Consumer Studies, n/a(n/a). (open access).
  • El-Said, O., Elhoushy, S., & Al Bulushi, S. (2022). How do online review valence and ratings interact with consumer-generated visuals? The Service Industries Journal, 1-30. 
  • Elhoushy, S. (2022). To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction? Journal of Consumer Behaviour, 21(4), 713-727.

  • Elhoushy, S. (forthcoming 2022), 'outsourcing' in D. Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.

  • Elhoushy, S., & Jang, S. (2021). Religiosity and food waste reduction intentions: A conceptual model. International Journal of Consumer Studies, 45(2). doi:

  • Elhoushy, S., & Lanzini, P. (2021). Factors Affecting Sustainable Consumer Behavior in the MENA Region: A Systematic Review. Journal of International Consumer Marketing, 33:3, 256-279.doi:

  • Elhoushy, S. (2020). Consumers’ sustainable food choices: Antecedents and motivational imbalance. International Journal of Hospitality Management, 89, 102554. doi:

  • Elhoushy, S., Elbayoumi Salem, I., & Agag, G. (2020). The impact of perceived benefits and risks on current and desired levels of outsourcing: Hotel managers’ perspective. International Journal of Hospitality Management, 91, 102419. doi:

  • Elhoushy, S., & El-Said, O. A. (2020). Hotel managers' intentions towards female hiring: An application to the theory of planned behaviour. Tourism Management Perspectives, 36, 100741. doi:

Conference proceedings

  • Elhoushy, S., Jang, S., "Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract." Accepted for the 24th Academy of Marketing Science World Marketing Congress at the University of Kent, July 11–14, 2023.
  • Elhoushy, S., & Jang, S. S. (2019). Factors Affecting Consumers Sustainable Behaviour Formation: A Multi-Stage Model. Paper presented at the 25th Asia Pacific Tourism Association Annual Conference, Da Nang City, Vietnam:
  • El-Houshy, S. (2014). Hospitality Students' Perceptions Towards Working in Hotels: A Case Study of the Faculty of Tourism and Hotels in Alexandria University. Paper presented at the 6th international scientific conference Tourism in a changing world: Opportunities & challenges, Alexandria, Egypt.


Areas of supervision expertise:

  • Sustainability Marketing (e.g., marketing of sustainable services and products, promoting sustainable lifestyles/consumer journeys, and commercial marketing and (un)sustainability).
  • Consumer Behaviour (e.g., second-hand, and refurbished goods, waste behaviours, technology adoption, AI applications and customer experience).
  • Hospitality and Tourism Studies (e.g., sustainability and innovation, CSR/sustainability reporting and communications, blockchains and fraud).


Current students:

  • Md. Al Amain, ‘AI Applications in Marketing, and Sustainable Consumption’
  • Ali Al-Namaa, ‘Tourism Policy Perspectives: A Synthesis of the Sustainable Consumer Journey’

Inquiries and PhD applications from top students are welcome: 

Public Engagement

Sayed actively engages in the research community as a member of the Academy of Marketing Science and the Responsible Research in Business and Management network. He reviews for esteemed journals like Journal of Business Research, Psychology & Marketing, Journal of Consumer Behaviour, International Journal of Consumer Studies, and Appetite. Sayed also reviews for grant funding agencies such as the Swiss National Science Foundation (SNSF) and the LISS DTP.

Sayed presented his research findings at international conferences like the Academy of Marketing Science World Marketing Congress (AMSWMC) and has been invited to deliver seminars (e.g., at the University of Surrey) where he presented his work on sustainable consumer behaviours. 

Sayed also led a "Food Waste" project in collaboration with the East London Garden Society and Clarion Housing Association in Tower Hamlets. His public engagement activities reflect his commitment to advancing knowledge, fostering collaboration, and making a positive impact on academia and the community.

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