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School of Business and Management

Department of Marketing

Department of Marketing

Welcome to the Department of Marketing. We are committed to collective excellence in teaching and research in all areas of the disciplines of marketing, consumer behaviour, and supply chain management. Our core values are collegiality and a drive for excellence.

In the age of digitalisation, new disruptive business models, and sustainability, our department plays an important role in understanding managerial, societal, as well as ethical issues of marketing practice. Our research responds to the needs of practitioners across industries and governmental bodies by applying cutting-edge quantitative and qualitative research methods. Furthermore, we aim at preparing our undergraduate and postgraduate students for the most challenging job opportunities. Research-led teaching fully reflects the rapidly changing economic environment and ensures a state-of-the-art student experience. Overall, SBM's Department of Marketing is a centre of international academic excellence.

Our academics publish widely in leading international journals, such as the Journal of Marketing, Journal of Service Research, Journal of Consumer Psychology, International Journal of Operations and Production Management, Journal of World Business, Journal of Product Innovation Management, Psychological Science, or Journal of Personality and Social Psychology. Academics, as well as PhDs and our students in the Department of Marketing benefit from a creative and supportive research community, which is linked to two research groups: Marketing Interaction and Consumer Behaviour Research Group (MICB), and Business Ecosystems Research Group (BERG).

Photo of Professor Yasmin Ibrahim

Our specialist programmes respond to technological innovation, platformization, changing market demands and disruptive challenges with an emphasis on the digital/data economy. Our international faculty are specialists in Network Marketing, Digital Analytics, Communication Strategies, Consumer Behaviour and critical approaches. With an international approach to the curriculum, we value the richness and plurality of a global classroom.

Professor Yasmin Ibrahim, Head of Department

Under the broader themes of Marketing, research topics can be clustered into the following areas:

Consumer Behaviour and Consumer Psychology

  • Charitable giving and prosocial behaviour
  • Consumer moral identity and consumer religiosity
  • Brand anthropomorphism
  • Globalisation, socialisation, and consumer behaviour
  • Consumption, experiential products, and overconsumption
  • Economic decision-making and risk perception

Marketing Strategy and Management

  • Business model innovation
  • International marketing
  • Marketing organisation and Key Account Management
  • Marketing and digitalisation
  • Brand enchantment
  • Marketing communication

Business Relationships and Networks

  • Relational capabilities
  • Sense-making in relationships and networks
  • Innovation networks
  • Dark side/deviance in business relationships
  • Digitalised business ecosystems

Non-Profit/Social Marketing

  • Political marketing
  • Propaganda, marketing, and rhetoric

Research Method Innovations in Marketing

  • Fuzzy set Qualitative Comparative Analysis (fsQCA)
  • Field experiments

Research in the Department of Marketing is centred around The Marketing Insights & Digital Societies (MINDS) research group. 

The topics we study are related to:

  • Consumer Behaviour
  • Digital Marketing & Digital Economy
  • Marketing Education
  • Sustainability & Social Marketing
  • Strategic Marketing
  • Service Marketing

Our collective contribution to theoretical and empirical research and scholarship is evidenced by publications in high quality journals such as the British Journal of ManagementBusiness Ethics, the Environment and Responsibility; Ecological Economics; Industrial Marketing Management; International Marketing Review; International Journal of Information ManagementJournal of Interactive Marketing; Journal of Public Policy and Marketing; Journal of Business Ethics; Journal of Business Research; Journal of Behavioral Decision Making; Journal of Consumer Behaviour; Journal of Service Research; Marketing Theory; PNAS; Production and Operations Management; Psychology & Marketing;  Technological Forecasting and Social Change; Tourism Management as well as numerous books, conference presentations and classes taught.

For further information, please contact Dr. Zahra Sharifonnasabi, Sianne Gordon-Wilson, or Dr. Stephan Dickert.

Follow us on Twitter @MINDS_SBM

We have developed dedicated undergraduate and postgradudate programmes in marketing. Our students are taught using state-of-the-art methods utilising excellent teaching spaces and facilities, including a Behavioural Lab for experiments, and an Innovation Pod for method training.

The Department of Marketing is seeking intellectually curious doctoral applicants with a strong academic track record who are interested in undertaking rigorous and innovative research in all areas of marketing using the most advanced quantitative and qualitative methods. We are committed to educating scholars who will carry forward productive and rigorous research and who will lead in their fields of activity.

Prospective Doctoral candidates are encouraged to contact the Head of Department, or individual members of the department directly.

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