The Marketing Insights & Digital Societies (MINDS) research group conducts research, dissemination, engagement and scholarly activities related to marketing in a digital age. The topics we study are related to:
Our collective contribution to theoretical and empirical research and scholarship is evidenced by publications in high quality journals such as the British Journal of Management; Business Ethics, the Environment and Responsibility; Ecological Economics; Industrial Marketing Management; International Marketing Review; International Journal of Information Management; Journal of Interactive Marketing; Journal of Public Policy and Marketing; Journal of Business Ethics; Journal of Business Research; Journal of Behavioral Decision Making; Journal of Consumer Behaviour; Journal of Service Research; Marketing Theory; PNAS; Production and Operations Management; Psychology & Marketing; Technological Forecasting and Social Change; Tourism Management as well as numerous books, conference presentations and classes taught.
For further information, please contact Dr. Zahra Sharifonnasabi, Sianne Gordon-Wilson, or Dr. Stephan Dickert.
Follow us on Twitter @MINDS_SBM
Board of Directors
Dr Stephan Dickert
Judgment and Decision Making, Risk Perception, Charitable Giving
Dr Sianne Gordon-Wilson
Consumer Behaviour /Psychology, Sustainable Consumption/Living, Sustainable Messaging
Dr Zahra Sharifonnasabi
Consumer Behavior in Global Mobilities, Consumer Interactions with Smart Products, Brand Management and Cultural Branding
Dr Zafeirenia Brokalaki
Market Aesthetics, Ethics & Politics, Art Consumption, Creative Market(s), Market & the Body, Market / Marketing History, Social Marketing, Participatory Marketing
Dr Swagato Chatterjee
User generated content, Text mining and natural language processing hashtags, Marketing analytics, Business Analytics and Data Science
Dr Sayed Elhoushy
Sustainability Marketing and Sustainable Consumption, AI and Customer Experience
Dr Adèle Gruen
Consumer culture; future of work; digital culture; sharing economy
Dr Nastaran Hajiheydari
Digital Transformation, Artificial Intelligence, Computational social science, analysing online behaviours by using machine learning techniques.
Prof Yasmin Ibrahim
Digital Economy, Data Capitalism, Digital Culture, Migration, Alterity, Inequalities
Dr Tana Licsandru
Inclusive marketing in multicultural marketplaces; transformative consumer research; brands and (cultural) branding
Dr Teidorlang Lyngdoh
Sales-Service interactions, digital transformation, transformative consumer research, Indigenous people knowledge systems
Dr S M A Moin
Brand storytelling, trust, purposeful leadership, creativity
Dr Jie Sheng
New media; Digital platforms; Big data analytics
Dr Haytham Siala
Technology enhanced learning environments, digital and social media marketing, sustainable supply chain management and the application of responsible AI in digital healthcare
Dr Mina Tajvidi
Service Marketing, Social commerce, Social Media & Digital Marketing, Consumer behaviour and engagement, Big Data and AI, Consumer sustainable behaviour
Dr Arash Valipour
Services Marketing, Front-Line Employees, Occupational Health Psychology, B2B Marketing, Professional Services Firms
Dr Vignesh Yoganathan
Service Robots; Finite Mixture Models; Predictive Modelling; Digital Marketing; CSR Communication
Current PhD Students
Md Al Amin
Topic: Brand's digital characters and user engagement
Topic: Gamification in live video streaming e-commerce
Mohd Adderly Bin Suhaimi
Topic: Consumer movement identity
Topic: CSR and Social media
Peer Reviewed Articles since January 2022:
Grants & Awards
Books and Book Chapters
Elhoushy, S. (2022). Chapter: Outsourcing.
Ibrahim, Y. (2022).
Licsandru, T.C. & Cui, C.C. (2022). Chapter 3: Ethnic Marketing: the good, the bad and the unknown.
Moin, S M A (2022).
Sharifonnasabi, Z., Luedicke, M, Bardhi, F. and Veresiu, E. (2022). Chapter 12: Global Mobilities. https://uk.sagepub.com/sites/default/files/upm-assets/93533_book_item_93533.pdf
Licsandru, T.C. (2022). Chapter 6: Brand and value.