Choice of trade mark filing strategy has the potential to create an ever larger market by promoting consumer recognition and goodwill. Moreover, a trade mark is also capable of representing the firm’s commitment to invest in socio-economic goals. This Module will therefore examine the law relating to the registration of trade marks as it is applied in the United Kingdom and the European Union, including the procedures relating to national, EU and international registration of marks. The Module will also consider various filing strategies that traders may adopt when seeking to obtain trade mark protection in markets abroad. In so far as filing strategy relates to commercialisation, the Module will also examine the relationship between the registration of trade marks and their licensing.
3 hour 15 minute exam