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School of Business and Management

Sapna Shah


Student Recruitment and Marketing Manager



The Student Recruitment and Marketing Manager leads on marketing and student recruitment activities for the School, with the aim of increasing the number of high-quality applications for undergraduate and postgraduate taught programmes.

Sapna develops and implements a marketing plan, and undertakes market research, in line with the University's overarching marketing strategy. She manages the School’s advertising campaigns and develops and implements communications plans for enquirers, applicants, offer-holders, and influencers.

Sapna works with the Faculty Public Relations Manager ( to highlight opportunities for media coverage.

The Student Recruitment and Marketing Manager leads the School Marketing and Recruitment Team and line-manages the Digital Communications Officer and the Recruitment and Marketing Coordinator.


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