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School of Business and Management

Dr Giuliano Maielli


Reader in Organisation Studies; Head of Department of Business and Society

Telephone: +44 (0)20 7882 7442
Room Number: Room 4.13b, Francis Bancroft Building, Mile End Campus
Office Hours: Wednesday 10.00am - 12.00pm



  • BUS350: New Product Development


  • BUSM084: New Product Development and Business Ecosystems


Research Interests:

Giuliano Maielli’s research spans across the fields of Business History and Organisation Studies. His work focuses upon the processes/practices entanglement at the level of organisations through the analytical lenses of “design hierarchies”, with a particular interest in path-dependence and path-creation as socio-organisational phenomena. Giuliano has published peer-reviewed academic papers on these topics, while his current research revolves around platform innovation dynamics, the internet of things and industry 4.0. Giuliano is currently the director of the Organizational Processes and Practices Research Group.

Centre and Group Membership:


Journal articles

  • Maielli G. (2017) “Path-dependent product development and Fiat’s takeover of Lancia in 1969: meta-routines for design selection between synergies and brand autonomy”. Business History, Vol. 59 Issue 1, p.101-120.
  • Maielli, G., & Haslam, C. (2016). "General motors: A financialized account of corporate behaviour 1909–1940". Accounting Forum. doi: 10.1016/j.accfor.2016.10.001
  • Maielli, G. (2015). “Explaining Lock-in through the Concept of hegemony: Evidence from the Italian car industry”. Organisation Studies, Vol. 36(4) 491-511.
  • L. Ciravegna, G. Maielli, (2011) Outsourcing of New Product Development and the Opening of innovation in mature Industries: A Longitudinal Study of Fiat During Crisis and Recovery, International Journal of Innovation Management, Vol. 15 Issue 1, p.69-93.
  • G. Maielli, C. Booth, (2008) Counterfactual History, Management and Organisation: Reflections and New Directions, Management and Organisational History, 3(1):49-61
  • G. Maielli, (2008) Counterfactuals, Superfactuals and the Problematic Relationship between Business Management and the Past, Management and Organisational History, 2(4): 275-294
  • G. Maielli, (2006) History Undercover: The Problematic Relationship Between Business Management and the Past, Competition and Change, 10(4): 341-356, ISSN: 1024-5294
  • G. Maielli, (2005) The Machine That Never Changed: Intangible Specialisation and Output-mix Optimisation at Fiat, 1960s-1990s, Competition and Change, 9(3):249-276, ISSN: 1024-5294
  • G. Maielli, (2005) Spot Welding Technology and the Development of Robotics at Fiat, 1972-1987: A Case of Managerial Discontinuity? Business History, 47(1): 102-121, ISSN: 0007 6791


Books & chapters

  • P. Clark, G. Maielli, In R. A. Roe, M. J. Waller, and S. R. Clegg (eds.), (2008) The Evolution of Strategic Timed-Space in Organisations: Theory and Research, Time in Organisational Research, Routledge: 255-275
  • G. Maielli, In M. Moguen Toursel (ed.), (2007) Tariffs Removal and Output-mix Optimisation: The Case of Fiat
    Firms Strategies and Public Policy in Integrated Europe (1950-1980): 142-163, PIE- Peter Lang

Grants, Contracts and Awards:

  • Coleman Prize for the best PhD thesis in Business History for the year 2003. Thesis title: “Managerial Culture and Company Survival: Technological Change and Output-mix Optimisation at Fiat, 1960-1987”. Awarding Body: Association of Business Historians.


Current Doctoral Students:

2nd Supervisor

  • Soo Jung Oh, 'What makes open innovation closed? - Focusing on the difference between R&D and supply networks'
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