Dr Zeynep Gürgüç Lecturer in Digital EconomyEmail: email@example.comRoom Number: Room 3.44B, Francis Bancroft Building, Mile End CampusProfileTeachingResearchPublicationsSupervisionPublic EngagementGrantsProfileDr Zeynep Gürgüç is a lecturer in Digital Economy. Her main research interests are experimental and behavioural economics, applied microeconomics, and game theory. Before joining QMUL, Zeynep worked as a research fellow at Imperial College, visiting lecturer at UCL and lecturer at Universidad Carlos III after completing her PhD in Economics at Universitat Pompeu Fabra. She also worked as a consultant at the World Bank after receiving an MA in International Relations from Johns Hopkins University. Postgraduate TeachingBUSM 132 – Complex Networks and Innovation BUSM 191 – The Roots of Blockchain’s Social Justice Potential Zeynep is working towards Postgraduate Certificate in Academic Practice (PGCAP).ResearchResearch Interests:Zeynep’s main research interests are experimental and behavioural economics, applied microeconomics, and game theory. She focuses on applications of these areas within the topics of digital economy, energy sustainability and business models in blockchain. In particular, she investigates the role of new technologies in climate change mitigation and adaptation. Centre and Group Membership Member of the Centre for Globalisation Research (CGR)PublicationsJournal Articles A Dual Model of Ownership, with R.M. Learney, Frontiers in Blockchain: Blockchain for Good, 2020. Data supply chain (DSC): research synthesis and future directions, with K. Spanaki, R. Adams and C. Mulligan, International Journal of Production Research, 2017, pp. 1-20. Competition and Norms: A self-defeating combination?, with G.Alberts, P. Koutroumpis, R. Martin, M. Muuls, and T. Napp, Energy Policy, 2016, vol. 96, pp. 504-523. (featured in the Washington Post) Working Papers Consumer Driven Virtual Power Plants: A Field Experiment on the Adoption and Use of Prosocial Technologies, joint with Q. Coutellier, G. Gosnell, R. Martin, and M. Muuls, Grantham Research Institute on Climate Change and the Environment Working Paper No. 350, ISSN 2515-5717, 2020. Transparency is overrated: communicating in a coordination game with private information, with A. Cabrales, M. Drouvelis, and I. Ray, CEPR Discussion Paper No. DP12353, 2017. SupervisionDr Gürgüç is available for PhD supervision and encourages applications from students who are interested in behavioural and experimental economics. She also welcomes students interested in digital economy and climate change.Public EngagementZeynep regularly collaborates with Digital Catapult, London for her research on disruptive business models in blockchain and digital economy, and she previously held researcher in residence position at the Digital Catapult in 2018 – 2019. Zeynep has been featured as a guest speaker at various events for her work in blockchain including a podcast hosted by EBRD, Blockchain for Business, Oslo Innovation Week, Token Engineering London, and London Tech Week. Her work on energy demand management has been featured in the Washington Post. Selected Publications for General Audience Token Ecosystem Creation, with E. Dhaliwal, A. Machoko, G. Le Fevre & J. Burke, 2018. Cryptocurrencies: Overcoming Barriers to Trust and Adoption, with W. Knottenbelt, 2018. Horizon Scan: ICT and Future of Retail, with C. Mulligan, 2015. Horizon Scan: ICT and Future of Media, with C. Mulligan and S. Moshiri, 2014. Horizon Scan: ICT and Future of Financial Services, with C. Mulligan and P. Godsiff, 2014. GrantsAdoption and Use of Smart Plugs for Demand Side Management in India, King Climate Action Initiative (K-CAI) at J-PAL.