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School of Business and Management

Dr Swagato Chatterjee


Senior Lecturer in Digital Marketing & Analytics; Joint Programme Director of MSc Marketing and Digital Analytics

Office Hours: Tuesday 3.00 - 5.00pm



  • Senior Lecturer in Digital Marketing & Analytics
  • Joint Programme Director of MSc Marketing and Digital Analytics


Dr. Swagato Chatterjee is a researcher, consultant, teacher, and academician. He has over 9 years of experience in marketing, operations, and analytics. He has worked with companies like Coca-Cola, Times of India, Technosoft, Mitsubishi, Nomura, Yes Bank, CSC, Ernst and Young, Godrej, Genpact, Indian Oil in various consultancy and training assignments related to analytics. He has also taught in institutes like the Indian Institute of Technology (IIT) Kharagpur, Narsee Monjee Institute of Management Studies, SP Jain, Management Development Institute (MDI), etc. He has published in reputed international journals and presented at various national and international conferences. He is a BTech from the Indian Institute of Technology (IIT) Kharagpur and a Ph.D. in marketing from the Indian Institute of Management (IIM) Bangalore. Before joining QMUL as a senior lecturer of digital marketing and analytics, he was an Assistant Professor at Vinod Gupta School of Management, IIT Kharagpur in the area of marketing and analytics along with a joint faculty in the Center of Excellence in Artificial Intelligence, IIT Kharagpur.


Research Interests:

User-generated-content, Marketing Analytics, Social Media.


  • Chatterjee S, Mandal P and Rakshit K, (2023), Exploring online reviewer trustworthiness and its impact by combining qualitative and quantitative information, International Journal of Hospitality Management, Ahead of print
  • Kittur, P and Chatterjee, S, (2023), Role of B2B Reliance and Brand Image in Reducing Risk Perceptions: A Serial Mediation Model, European Journal of Marketing, Ahead of print
  • Chatterjee S and Panamand M, (2022), Explaining and predicting click-baitiness and click-bait virality: Role of language, Industrial Management and Data Systems, 122(11), 2485-2507
  • Kittur, P., Chatterjee, S. and Upadhyay, A. (2022), Antecedents and consequences of reliance in the context of B2B brand image, Journal of Business & Industrial Marketing, 38(1), 102-117
  • Chatterjee, S; Ghatak, A; Nikte, R; Kumar, A and Gupta, S. (2022), Measuring SERVQUAL dimensions and their importance for customer-satisfaction using online reviews: A text mining approach, Journal of Enterprise Information Management, 36(1), 22-44
  • Chatterjee, S, Goyal, D, Prakash A, and Shamra J, (2020). Exploring healthcare/health-product eCommerce satisfaction: A text mining and machine learning application, Journal of Business Research, 131, 815-825
  • Chatterjee S and Mandal, P, (2020), Traveller preferences from online reviews: Role of travel goals, class and culture, Tourism Management, 80
  • Chatterjee, S (2019) Drivers of helpfulness of online hotel reviews: A sentiment and emotion mining approach, International Journal of Hospitality Management, 85
  • Chatterjee S, (2019) Explaining customer ratings and recommendations by combining qualitative and quantitative user-generated contents, Decision Support Systems, 119, 14-22
  • Tatavarthy A. D., Chatterjee S. , Sharma P (2019) Exploring the moderating role of construal levels on the impact of process versus outcome attributes on service evaluations. Journal of Service Theory and Practice. 30 1-40


Marketing Analytics, Quantitative Marketing, Social Media, User Generated Content.

Public Engagement

Regular engagement with multiple firms and government agencies on analytics related consultancy project and executive education assignments.

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