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School of Business and Management

Book Launch - Advertising and Promotion

21 January 2015

Time: 1:00 - 1:30pm
Venue: David Sizer Lecture Theatre, Bancroft Building, Mile End Campus, E1 4NS

Lecturer in Marketing Dr Amy Hackley has a new book launch this month on Wednesday 21st in David Sizer Lecture Theatre at 1.00pm. Advertising and Promotion (published by Sage) is the third edition of a text authored with Professor Chris Hackley of Royal Holloway, University of London. 

The book takes a multi-disciplinary perspective on all aspects of promotional communication, with a particular emphasis on the account planning and creative aspects of advertising development. There is a free website with additional readings and teaching materials and also a blog containing comment and new examples at See the publisher's website at for more details.

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