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Queen Mary Alumni

Alumni Angles: In conversation with Dara Nasr, Outgoing Managing Director of Twitter UK

When: Tuesday, March 14, 2023, 6:30 PM - 8:00 PM
Where: Peston Lecture Theatre, Graduate Centre, Mile End campus, Mile End

Speaker: Dara Nasr

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A conversation with tech leader and alumnus, Dara Nasr, Outgoing MD of Twitter UK

Join us for the fourth installment of our ‘Alumni Angles’ event series, In conversation with Dara Nasr, Outgoing Managing Director of Twitter UK, on Tuesday 14 March 2023 at 18:30.

Twitter is the 14th most popular social media network globally with over 400 million monthly active users and some 500 million tweets sent per day. During his 10 years in charge at Twitter UK, Dara Nasr (Law LLB, 1996), a Queen Mary alumnus and an established leader in digital media and tech, was applauded for establishing a happy high-performing workplace culture.

In this conversation with our event chair, Professor Yasmin Ibrahim, Professor of Digital Economy and Culture in the School of Business and Management, Dara will discuss his distinguished career, including his time at Twitter, how he leads with authenticity, his interest in mental health and how he is helping to further equality and diversity in the media and advertising industry and beyond.

Following the talk, guests will have the opportunity to network with our speakers over drinks and canapés. 


Meet our speaker

Dara Nasr (Law LLB, 1996) joined social media giant Twitter in November 2012 to head up its sales team before being appointed UK Sales Director and then Managing Director in January 2016. Twitter had opened its UK office in 2011, its first and only outside of the company's US headquarters, with multiple disciplines including Engineering, Sales, Partnerships, Communications and Marketing and a workforce of almost 200 staff. Prior to joining Twitter, Dara was at Google for five years overseeing the sales team for YouTube and Display. He began his career in the TV media market, leading teams initially at Flextech Television and later Eurosport. He is a mentor with organisations including the Media Trust and MEFA, which seeks to help Black, Asian, and ethnic minority talent thrive in the media and advertising industry and increase the ethnic diversity of the media and advertising industry in the UK. He is also passionate about mental health in the workplace.

Meet our chair

Professor Yasmin Ibrahim is Professor of Digital Economy and Culture and Head of the Department of Marketing in the School of Business and Management at Queen Mary University of London. She has written and published extensively on new media technologies and migration, has been involved in numerous editorial boards and is currently a member of the editorial board for Sociology. Her research interests include new media technologies and the digital economy. Adopting an interdisciplinary approach and critical perspectives including critical race theory, her contribution on the reflections on digital economy seeks to deconstruct the ethical dimensions posed by new technologies in the incipient paradigms which narrate us as posthuman. Her recent books include Digital Racial: Algorithmic Violence and Digital Platforms, Posthuman Capitalism: Dancing with Data in the Digital Economy, Migrants and Refugees at UK Borders: Hostility and 'Unmaking' the Human, and Technologies of Trauma: Cultural Formations Over Time.

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