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School of Politics and International Relations

Professor Tim Bale, The rise of Tory attack ads on Facebook


The Conservatives seem to be flooding Facebook users in marginal constituencies with anti-Jeremy Corbyn attack adverts, designed to draw away the Labour faithful, according to a BBC article. Professor Tim Bale said: "The Tories know from work done by [campaign strategist] Lynton Crosby and Textor [a social research and polling company] that Corbyn is Labour's biggest weakness and May is their biggest strength. Targeting Corbyn's leadership is a no-brainer."
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