Amplification

Auditing customer journeys is key to ensuring our marketing is hitting the right note at the right time. That means analysing the performance of the messages and media that prospective students engage with at the various stages of the process. This helps us learn lessons about what’s working and what’s not so we can fine-tune as appropriate. For programmes that are hosted on other platforms, we work with the relevant providers to adjust these communications. If courses are not recruiting to target, we can aid understanding and optimise marketing performance so we have more leads that turn into Queen Mary students, turning your programme into a true success.