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Wolfson Institute of Population Health

Cancer Behavioural Science Group

Our world-leading group of over 20 behavioural and social scientists uses a range of methodological approaches to help improve cancer outcomes and reduce cancer inequalities. 

Our mission is to advance the field of behavioural science in cancer prevention, screening, and early diagnosis. We use  innovative methodologies to understand, influence, and optimise the behaviours that contribute to cancer outcomes, particularly among underserved and marginalised communities. 

Our research centres around understanding public, patient and healthcare professional behaviour to develop and evaluate interventions that promote cancer awareness and dismantle barriers to cancer prevention, screening, and early diagnosis. By integrating behavioural insights, implementation science and patient safety into our initiatives, we strive to empower individuals and communities to make informed choices about their health, improve systems and overcome obstacles that hinder equitable access to cancer-related resources. 

Our work is embedded in clinical trials, NHS implementation projects and service evaluations to ensure behavioural science is at the forefront of new developments. Collaboration is at the heart of our approach. We work closely with interdisciplinary experts, healthcare professionals, community leaders, and policymakers to develop evidence-based strategies that resonate with diverse populations.

This group is led by:

Cancer Behavioural Science Group Leads
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