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This course is available through Clearing

Marketing and Management

Entry Year: 2021

2 study options

Marketing and Management BSc (Hons)

Available

Key information

Degree
BSc (Hons)
Duration
3 years
Start
September 2021
UCAS code
4G44
Institution code
Q50
Clearing entry requirements *
A-levels: AAA.
IB: HL 36 points / 666 at Higher Level.
BTECs may be accepted - call the Clearing hotline for further information. BTEC entry requirements
* Clearing entry requirements are indicative only and subject to change. Please check this page regularly for updates.
UK fees
£9,250
International fees
£20,850
Funding information
Paying your fees
EU/EEA/Swiss students

Marketing and Management with Integrated Foundation Year BSc (Hons)

Available

Key information

Degree
BSc (Hons)
Duration
4 years
Start
September 2021
UCAS code
4G45
Institution code
Q50
Clearing entry requirements *
Contact us for further information
BTECs are not accepted for this course
* Clearing entry requirements are indicative only and subject to change. Please check this page regularly for updates.
UK fees
£9,250
International fees
£19,250
Funding information
Paying your fees
EU/EEA/Swiss students

Overview

Marketing is the vital bridge between an organisation’s products or services and their intended audience.

Effective marketing allows firms, nonprofits and government bodies to tell their intended demographic about their products and services, understand their needs and wants, and exploit the latest technology to do so. Skilled marketing practitioners are therefore highly valued in every industry, and marketing and management graduates have access to a wide range of career pathways.

Our BSc in Marketing and Management will equip you with a comprehensive foundation in marketing and analytical skills that enable you to think critically and make strategic decisions. It will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices.

You’ll learn the essential principles of marketing and management in your first year and progress to more intensive studies of specialised areas like advertising, consumer psychology, services marketing, brand management, market analytics and digital marketing in your second and third years.

Professional recognition

The School of Business and Management has collaborated with The Chartered Institute of Marketing (CIM). The modules you study as part of the BSc Marketing and Management give exemptions towards the CIM Certificate and CIM Diploma in Professional Marketing. You then take one or two CIM modules (for the certificate and diploma respectively) after graduation to complete the CIM qualifications. 

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Advice and guidance for applicants

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Structure

You can complete your Business Management degree in three or four years. If you are taking an integrated foundation year, this will take place before Year 1.

Year 0

Compulsory

  • English Language and Study Skills
  • Independent Study Project
  • Introduction to Business and Management
  • Management
  • Marketing or Accounting for Business Decisions

Choose one from

  • Film studies: Introduction to Film Studies; European and American Art Cinema
  • French: French Language and Culture I; French Language and Culture II
  • Geography: Introduction to Human Geography; The Human Geography of London
  • History: 20th century European History I: 1900-1945; 20th century European History II: 1945-1990
  • International relations and politics: Introduction to Politics; Introduction to International Relations
  • Japanese: Japanese Language and Culture I; Japanese Language and Culture II
  • Literature: Introduction to English Literature; Introduction to American Literature
  • Spanish: Spanish Language and Culture I; Spanish Language and Culture II

Please note that all modules are subject to change.

Year 1

  • Accounting for Business
  • Applied Economics
  • Business in Social and Historical Context
  • Fundamentals of Management Studies & Skills
  • Marketing Principles
  • Organisation Studies
  • Quantitative Analysis for Business
  • Work and Employment in Context

Please note that all modules are subject to change.

Year 2

Compulsory

  • Advertising
  • International Marketing
  • Services Marketing
  • Strategic Marketing

Choose four from

  • Business Law
  • Corporations and Social Responsibility
  • Creative industries
  • Entrepreneurship
  • European Business Context
  • Operations Management
  • Persuasive Strategies in Marketing
  • Research Methodology
  • Volunteering and Social Action - Theory and Learning

Please note that all modules are subject to change.

Year 3

Third year students take 4 compulsory modules (2 per semester) and 4 electives (2 per semester), or if students choose to take the elective dissertation module, they will take 2 other electives (1 per semester).

Compulsory

  • Business to Business and Relationship Marketing
  • Consumer Psychology
  • Creative Brand Marketing
  • Digital Marketing

Choose up to four from

  • Business and Social Approaches to Social Media 
  • Business Computing
  • Employment Relations
  • Global Supply Chains
  • Innovation & Entrepreneurship
  • Managing Diversity
  • Marketing Dissertation
  • New Product Development
  • Principles of Evidence-Based Management
  • Social Network Analysis
  • Strategic Management: Concepts and Cases

Please note that all modules are subject to change.

Study options

Apply for this degree with any of the following options. Take care to use the correct UCAS code - it may not be possible to change your selection later.

Integrated foundation year

International students can apply for our Marketing and Management BSc with an Integrated Foundation Year. The foundation year prepares you for the rest of the programme and is taught on campus by Queen Mary lecturers.

Testimonial

I enjoy my subject as it covers so many different aspects of business. I never had imagined that my course would include things that I've never even heard of let alone thought of, also there is so much information to be learnt and that helps me expand my knowledge. We are provided with so many facilities and given so many opportunities to expand on our knowledge and get involved within the day-to-day lives of being a business student.

Vishwa Vyas, Marketing and Management (2017)

Teaching

Teaching and learning

Teaching and research are based on three pillars: governance; social justice and sustainability; and the UN Principles for Responsible Management Education (PRME).

You'll receive approximately two hours of weekly contact time per module, comprising lectures led by academic staff and smaller seminar groups.

For every hour spent in class, you’ll complete a further two to three hours of independent study. You'll have access to well-designed resources for this self-directed study, and we will pair you with an academic adviser to support your progress at all stages of your degree.

Assessment

Assessment typically includes a combination of coursework (presentations, assignments, essay report writing, in-class tests, research and project work) and/or examinations in May or June.

Resources and facilities

The School offers excellent on-campus resources to aid your studies, including:

  • a purpose-built media suite designed to support student entrepreneurship
  • a dedicated Internships Coordinator for work experience opportunities and applications
  • a free four-day leadership development course for third year students, providing practical leadership training outside the classroom
  • an alumni network that can connect you to fellow Queen Mary graduates worldwide.

Funding

Loans and grants

UK students accepted onto this course are eligible to apply for tuition fee and maintenance loans from Student Finance England or other government bodies.

Scholarships and bursaries

Queen Mary offers a generous package of scholarships and bursaries, which currently benefits around 50 per cent of our undergraduates.

Scholarships are available for home, EU and international students. Specific funding is also available for students from the local area. International students may be eligible for a fee reduction. We offer means-tested funding, as well as subject-specific funding for many degrees.

Find out what scholarships and bursaries are available to you.

Support from Queen Mary

We offer specialist support on all financial and welfare issues through our Advice and Counselling Service, which you can access as soon as you have applied for a place at Queen Mary.

Take a look at our Student Advice Guides which cover ways to finance your degree, including:

  • additional sources of funding
  • planning your budget and cutting costs
  • part-time and vacation work
  • money for lone parents.

Careers

You'll gain crucial skills that are highly valuable to employers – analytical and critical thinking, creative approaches to problem solving, numeracy and confidence in interpreting and applying business data, and the ability to allocate resources and undertake projects.

Graduating with a specialist degree in Marketing and Management will improve your employment prospects in this highly competitive sector. Positions directly related to your degree include:

  • market researcher
  • marketing executive
  • brand consultant
  • public relations manager
  • advertising account executive.

Recent graduates have been hired by:

  • BDO
  • Deloitte
  • JP Morgan & Co
  • KPMG
  • Standard & Poor’s
  • Unilever.

Career support

The School of Business and Management has a dedicated Employer Engagement and Internships Coordinator, and we run a tailored careers programme for students. In previous years this has included business-specific workshops, alumni panel events, office visits to Bloomberg, work placements and internships.

Our careers team can also offer:

  • specialist advice on choosing a career path
  • support with finding work experience, internships and graduate jobs
  • feedback on CVs, cover letters and application forms
  • interview coaching.

Learn more about career support and development at Queen Mary.

Unistats data for these courses

Marketing and Management - BSc (Hons)

Marketing and Management with Integrated Foundation Year - BSc (Hons)

About the School

The School of Business and Management takes a unique interdisciplinary approach that promises students an inspiring educational experience: we teach you to think beyond textbooks, management fads and memorised formulas for success.

Our faculty come from all over the world and bring a sound practical knowledge to their teaching: they have worked for the BBC, UK government ministries and the European Union.

The School’s Mile End location keeps us close to all the action in the City and Canary Wharf. We’re also home to a number of research centres, groups and clusters focused on public engagement and having a real-world impact.

Clearing

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Call our hotline: +44 (0)20 7882 5511