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School of Business and Management

Dr Xue Zhou


Reader in Entrepreneurship and Innovation; Programme Director for BSc Business Management (Year 2); Queen Mary Academy Fellow

Room Number: Room 3.44a, Francis Bancroft Building, Mile End Campus
Office Hours: Monday, 3.00pm - 5.00pm




Dr Xue Zhou is a Reader in Entrepreneurship and Innovation, Queen Mary Academy Fellow at Queen Mary, University of London. She holds a BSc in Heating Ventilation Engineering from Nanjing University of Technology in China, MSc and PhD degrees in Engineering Management from Coventry University in UK. Before joining Queen Mary, she was a Senior Lecturer in Project Management, Digital Lead, and Academic Developer at Coventry University.



  • BUS267: Working with Business Data
  • BUS025: Entrepreneurship

Dr Xue Zhou is Senior Fellow of the Higher Education Academy. Xue holds a Postgraduate Certificate in Higher Education Professional Practice. She is also member of Certified Management & Business Educator (CMBE).



Areas of Supervision Expertise:

Dr Xue Zhou welcomes prospective doctoral students with a research interest in digital technology adoption in the field of manufacturing, healthcare, and higher education.  She also has a special interest in pedagogical research. Some of the areas Xue is interested in include:

  • Digital literacy
  • Technology enabled learning
  • Cross-cultural adjustment
  • Online professionalism
  • AI adoption in HE

Supervised project:

Lei Yuan - Employees' Acceptance of Smart Homes: A Quality-of-Life Perspective

Public Engagement

Xue is an external examiner and PhD external examiner in number of HEIs in UK, including Warwick University, University of Derby, Liverpool John Moore University, Leeds Trinity University.

Peer-Reviewed Blogs:

Invited Talk and workshops

Scholarly Contributions

Dr Xue Zhou's main interests fall within the field of digital literacy, cross-culture adjustment, international curriculum design and academic staff development. She is also interested in digital technology adoption in manufacturing, healthcare and higher education.


Peer-Reviewed Journal:

  • Zhou, X., Smith, C. and Al-Samarraie, H. (2023). Systematic literature review of digital technology adaptation and experiences during Covid-19: what should we keep? Journal of Computing in Higher Education,
  • Zhou, X. and Wolstencroft, P. (2022) “A home away from home: building an organic online support community for Chinese students using WeChat”, Journal of Learning Development in Higher Education, (24). doi: 10.47408/jldhe.vi24.853.
  • O’Dea, X. and Zhou, X. (2022) ‘Policy concern about university students’ online professionalism in the post-pandemic era in UK context’, Policy Futures in Education. doi: 10.1177/14782103221088154.
  • Alzahrani, A.I., Al-Samarraie, H., Eldenfria, A., Dodoo, J.E., Zhou, X. and Alalwan, N., (2022). COVID-19 and people's continued trust in eHealth systems: a new perspective. Behaviour & Information Technology, pp.1-17.
  • Zhou, X. and Milecka-Forrest, M. (2021). Two Groups Separated by a Shared Goal:How academic managers and lecturers approach the introduction of digital technologies in UK Higher Education. Research in Learning Technology, 29.
  • Zhou, X., Orim, S. and Wolstencroft, P. (2020). Please don’t put your phones away: the application of learning technology in UK Higher Education, a Framework for Discussion. Compass  Journal of Teaching and Learning, 13(2), 1-17. Doi: 10.21100/compass.v13i2.1091
  • Liu, D., Zhou, X. and Toropov, V. (2016) Meta-models for Composite Lattice Fuselage Design. International Journal of Materials, Mechanics and Manufacturing, Vol 4 (3): 175-178. Doi: 10.7763/IJMMM.2016.V4.250
  • Zhou X. and Orim, S. (2015) ‘Impact Investigation of using a digital literacy technology on a Module: Case study of Tophat’. International Journal of Learning, Teaching and Education Research. 11(1), 99-116. Available from E-ISSN: 1694-2116

Book chapters and case study:


Conference Proceedings:

  • Zhou,X. and McGurk, P. (2023). “Supporting South Asian students in attaining business analytics skills through Peer-led Team Learning workshop”, paper presented at advanced HE Teaching and Learning conference 2023, held 22-23rd May 2023, Wales, UK.
  • Zhou,X. and Odea, C. (2023). “Develop student employability skills through cross-institutional collaborative disciplinary student-led symposium”. Paper presented at Queen Mary, University of London Festival of education conference 2023, held 18-20th April 2023, London, UK.
  • Schofield, L., Zhou, X. and Morrison, L.D. (2023). “Closing the gap in responsible management education through student-led extracurricular activities. ”. Paper presented at the 83rd Annual Meeting of the Academy of Management, held 4-8 of August 2023, Boston, Massachusetts, USA.   
  • Schofield, L. and Zhou, X. (2023). “Shaping the future through engagement with consultation projects. A case study of student-staff consultation projects” Paper presented at advanced HE Teaching and Learning conference 2022, held 4-6th of July 2023, Keele University, UK.
  • Schofield, L. and Zhou, X. (2023). “Where do Business Schools fit in the conversation of responsible management-as-practice and what tools and approaches are instrumental for achieving sustainability and social change?”. Paper presented at the 39th EGOS colloquium, held 6-8 of July 2023, University of Cagliari, Italy.  
  • Zhou, X. and O’Dea, X. (2022). “Policy concern about university students’ online professionalism in the post-pandemic era in UK context”, Paper presented at Learning and Teaching, Student Experience 2022 (LTSE), held 23rd – 24th May 2022, Belfast, UK.
  • Zhou, X. (2022). “How to manage the ‘unprofessional’ online behaviour of students: An emerging dilemma in higher education”, Paper presented at Queen Mary, University of London Festival of education conference 2022, held 8-10th March 2022, London, UK. (Best evidence-based presentation)
  • Pereira, L.; Zhou, X. and Rajpal, B. (2022). “Effective ways to develop staff digital competencies - a synoptic view of academic development”, Paper presented at advanced HE Teaching and Learning conference 2022, held 5-7th of July 2022, Newcastle, UK.
  • Xu, S.; Zhou, X. and Arthur, R. (2022). “Digitization aids cross-country MBA course management in Covid-19 Pandemic”, Paper presented at BAM Management Knowledge and Education (MKE) Teaching Practice Conference, held 18th of Nov 2022, Birkbeck, University of London.
  • Mody,S., and Zhou, X. (2021). Cross-cultural adaptation in blended learning environment in UK HEIs. Paper presented at SRHE annual research conference, held 6-10th Dec 2021.
  • Zhou, X., and Milecka-Forrest, M. (2021). Conceptualising the contribution of Chinese Social Media in the ‘China Speed’ Innovation Ecosystem. Paper presented at 30th Annual conference of the International association on Management of Technology (IAMOT), Held 19-23rd Sep 2021, Cairo, Egypt.
  • Enang, E., and Zhou, X. (2021). Exploring the impact of audio feedback on international students' learning and wellbeing. Paper presented at Learning Teaching and Student experience Conference.
  • Xinwen, Zhang, Zhou, X. and Yoruk,E. (2020). Health self-monitoring devices adoption in China: a modified model theory of Technology Acceptance Model. British Academy of Management conference 2020. Held 2-4 Sep, conference in cloud.  Available from:  (Best development paper in innovation track)
  • Forrest, M. and Zhou, X. (2019). Changing the perception of how digital technologies are adopted into Higher Education (HE), how to balance the views of both academic staff and management. Learning, Teaching and Student Experience Conference 2019. Held 14-15 May 2019, Manchester, UK.
  • Zhang, X.W. and Zhou, X. (2019). Re-examining the Technology Acceptance Model from stakeholders’ management perspective in health sector. British Academy of Management conference 2019. Held 3-5 Sep, Aston University, Birmingham, UK.  Available from
  • C-Y, Liu.; D-Z, Liu.; X, Mao. and Zhou, X. (2017). Extended Multipoint Approximation Method. In: DEStech Transactions on Computer Science and Engineering. 2nd International Conference on Applied Mathematics, Simulation and Modelling, Held 06-07 Aug 2017, Phuket, Thailand. DEStech Publications, Inc. Available from
  • Emam, N., Zhou, X. and Naggar, F. (2017). ‘The relationship between sustainable human resource management practices and employees’ work behaviour in Egypt: An examination of the role of work engagement”. BAM conferences. Held 5-7 Sep, University of Warwick, UK.
  • Zhou, X. and Adigun, L. (2016) ‘International students’ perception of intercultural adjustment challenges in higher education institutions in UK’ Coventry University internal research conferences. Held 24th Jun 2016, Coventry University, UK.
  • Zhou, X and Smith, C. (2014) ‘Unearthing students’ self-perspective on their intercultural sensitivity and skills development: enhancing students’ holistic experience’. Proceedings of the SRHE Newer Researchers Conference, Held 9 December 2014, Newport in South Wales, United Kingdom. Available from
  • Zhou, X. (2012) ‘Exploring the dyadic relationship between supervisory communication and trust’. Proceedings of Western Academy of Management, Held March 21-24 2012, La Jolla, CA, USA.
  • Zhou, X. (2012) ‘The mediation role of trust in organisational communication and organisational commitment’. Proceedings of British Psychological society Division of Occupational Psychology Annual Conference, Held Jan 9-11 2012, Chester, UK.



  • British Academy of Management  Education Practice Award (Highly Commended) 2023
  • President and Principle’s Education of Excellence Award 2023 for “Student-Led Pedagogical project”
  • President and Principle’s Education of Excellence Award 2023 for “Team Peer-Led Team Learning”
  • Best Evidence-based presentation at QMUL Festival of Education 2022 conference.
  • Faculty of Business and Law (FBL) Award 2021 for “Academic Citizenship”
  • Best Developmental paper in Innovation track at British Academic of Management (BAM) 2020 conference
  • School of Strategy and Leadership (SSL) Award 2020 for “Student Experience”


  • British Academy of Management (BAM) Management Knowledge and Education (MKE) funding 2023 (Sep 2023, Principle Investigator)
  • President and Principle’s Fund for Educational Excellence:  “Co-creating AI best practices in higher education (HE): Building AI skills enhancement resources through interdisciplinary Student-Staff Best Practice Sharing Sessions” – (Sep 2023 – Aug 2024, Principle Investigator)
  • Drapers’ Fund for Innovation and Learning and Teaching 23/24:  “Innovative and diverse creation of teaching materials in Economics, Finance and Business Management: new approaches in the classroom with co-creating Research-Led, Learning by Doing, Peer-Led Team Learning and Teaching with Historical Perspectives”– (Sep 2023 – Aug 2024, Co-investigator)
  • The HSS faculty research centre funding (Nov 2023, Co-investigator).  
  • Association for Learning Development in Higher Education (ALDinHE) Funding for the project “Student-led online symposium on culture driven business responses to Covid-19 in Global North and South” (Oct 2021, Co-investigator).
  • Yangzhou University Curriculum Development funding for the Project of “Environment Management English course development” (2018-2019) (Principal investigator)
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