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School of Politics and International Relations

Chancellor turns social influencer with Brand Rishi


Chancellor Rishi Sunak has been branded a style icon on social media with a recent Instagram image of him working from home in loungewear gaining more than 17,000 likes. Sunak has appeared to have cultivated a huge online following. Tim Bale, Professor of Politics at Queen Mary, said: “Brand Rishi is “too slick and shiny. There’s an extent to which you might say [it’s like a] record or an advert that is overproduced."

This was covered in The Daily Telegraph 

PDF Available on request 



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