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Fourfold rise in Actual Experience shares on first day of trading

A Queen Mary University of London spinout company, which helps companies manage their digital supply chains, saw shares jump to more than four times their float price on its first day listed on the Alternative Investment Market (AIM).

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Actual Experience opened the market at the London Stock Exchange
Actual Experience opened the market at the London Stock Exchange

Actual Experience plc (AE), whose origins lie in 10 years of research at Queen Mary’s School of Electronic Engineering and Computer Science, opened the market at the London Stock exchange on Thursday 13 February, valued at £15.5m.

The company has developed innovative technology that evaluates whether the IT services used by businesses are enabling or hindering their staff and customers.

High profile clients include broadcasting regulator Ofcom, ITV, Accenture, Verizon and Deutsche Post. AE’s top ten customers have approximately one million employees in total, and over $300 billion of annual revenues.

AE's Analytics-as-Service product takes measurements across global Digital Supply-Chains – gathering information specific to the locations and applications used by AE's customers.  

Measurements are then passed to the company’s Analytics Engine – the result of more than 10 years of academic research at Queen Mary, and of AE's intellectual property in both computational algorithms and measurement systems.

Measurements are transformed into meaningful business information, enabling clients to understand whether their customers are being helped or hindered by IT, how they can improve experience, and how to manage cost without reducing experience.

Actual Experience was co-founded in 2009 by Jonathan Pitts, Professor of Communication Engineering at Queen Mary, with business partner Dave Page. Key investors include FTSE 250-listed intellectual property specialist IP Group, and Henderson Global Investors who led AE’s most recent funding round in 2013.

QMI, the technology transfer arm of Queen Mary, worked closely with Actual Experience to develop a business plan and raise its first financing.

Adam Daykin, QMI’s Head of Technology Transfer responsible for Technology and Engineering, comments: “We are delighted that another QMI company has made the successful transition to listing on the London stock market.

“As companies develop their technology and grow their customer base, the next logical step is to go for a public listing. That’s not the case with all companies but for AE it was the right move and we believe that, with their product and strong management team, the company will go from strength to strength.”

In November 2013 Actual Experience achieved a double success, completing a £4.07m financing round with one of Europe's largest investment managers, Henderson Global Investors, and winning the prestigious Innovation and Entrepreneurship category in the 2013 UK IT Industry awards.

For more information about Actual Experience, visit

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