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Visual Data Collection and Analysis

When: Wednesday, June 7, 2023, 1:00 PM - 2:00 PM
Where: Room 3.20, ArtsTwo Building, Mile End Campus, Queen Mary University of London, Mile End Road London E1 4NS


The presentation introduces a novel approach to collecting and analysing visual data, for the purpose of publishing research papers or chapters. It is aimed at scholars who are considering using visual data as a stand-alone unit of analysis or as part of a mixed methods approach.

About the Speaker

Passionate for ‘digital’, Jessica Lichy has a post-doctoral ‘HDR’, PhD and MBA in online/digital consumer behaviour, adopting an inter-generational and cross-cultural approach. She is employed as a research professor at IDRAC Business School (France), and since 2008 has worked as a visiting professor at the Graduate School of Technology Entrepreneurship, St. Petersburg Polytechnic University. Her research interests include sustainable digital transformation from an end-user perspective and business modelling for social innovation/ social business. Research-in-progress includes examining the co-evolution of social technologies and technology-enhanced living. Jessica guest edits special issues for ranked journals, organises research conferences with international partner institutions, and actively develops a number of collaborative academic projects for co-publishing and funding applications.

The session is organised by Dr Sianne Gordon-Wilson and is a part of the IHSS Visiting Fellow at the School of Business and Management, Professor Jessica Lichy (IDRAC, France) visit events.


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