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Putting the ‘Social’ Back in Society

When: Wednesday, June 7, 2023, 11:00 AM - 12:00 PM
Where: Room 3.20, ArtsTwo Building, Mile End Campus, Queen Mary University of London, Mile End Road London E1 4NS


The presentation provides a synopsis of 3 current research projects that examine efforts to nudge consumers towards a more sustainable lifestyle enabled by digital technologies designed to drive environmentally conscious consumer behaviour (ECCB). 

France is used as a proxy (or illustration) to show how far consumers in Europe have shifted towards ECCB. Framed by the post-pandemic era, the work highlights a number of opportunities for social entrepreneurs and small businesses, in addition to drawing attention to various fault lines (real and perceived) in the mainstreaming of ECCB. Above all, it reveals idiosyncrasies of context-specific business that are often overlooked in Anglo-Euro centric studies.

About the Speaker

Passionate for ‘digital’, Jessica Lichy has a post-doctoral ‘HDR’, PhD and MBA in online/digital consumer behaviour, adopting an inter-generational and cross-cultural approach. She is employed as a research professor at IDRAC Business School (France), and since 2008 has worked as a visiting professor at the Graduate School of Technology Entrepreneurship, St. Petersburg Polytechnic University. Her research interests include sustainable digital transformation from an end-user perspective and business modelling for social innovation/ social business. Research-in-progress includes examining the co-evolution of social technologies and technology-enhanced living. Jessica guest edits special issues for ranked journals, organises research conferences with international partner institutions, and actively develops a number of collaborative academic projects for co-publishing and funding applications.

The session is organised by Dr Sianne Gordon-Wilson and is a part of the IHSS Visiting Fellow at the School of Business and Management, Professor Jessica Lichy (IDRAC, France) visit events.


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