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Potential Collaborations (Morning session)

When: Wednesday, June 7, 2023, 10:00 AM - 11:00 AM
Where: Room 3.20, ArtsTwo Building, Mile End Campus, Queen Mary University of London, Mile End Road London E1 4NS


Please come along to discuss any potential collaborations with Professor Lichy

if you are interested in the following topics (no appointment is necessary):

  • cross-cultural and intergenerational online/offline consumer behaviour,
  • sociomateriality of SNS (social networking sites & services) usage in BRIC (Brazil-Russia-India-China) contexts and MENA (Middle East & North Africa) contexts,
  • female entrepreneurs in MENA contexts,
  • sustainable digital innovation,
  • student/millennial entrepreneurs,
  • leveraging technology for social technologies (social business and social innovation),
  • virtual bleisure travel,
  • unconventional consumption post-pandemic,
  • digital washing.

You may also want to contact Professor Lichy directly via email at

About the Speaker

Passionate for ‘digital’, Jessica Lichy has a post-doctoral ‘HDR’, PhD and MBA in online/digital consumer behaviour, adopting an inter-generational and cross-cultural approach. She is employed as a research professor at IDRAC Business School (France), and since 2008 has worked as a visiting professor at the Graduate School of Technology Entrepreneurship, St. Petersburg Polytechnic University. Her research interests include sustainable digital transformation from an end-user perspective and business modelling for social innovation/ social business. Research-in-progress includes examining the co-evolution of social technologies and technology-enhanced living. Jessica guest edits special issues for ranked journals, organises research conferences with international partner institutions, and actively develops a number of collaborative academic projects for co-publishing and funding applications.

The session is organised by Dr Sianne Gordon-Wilson and is a part of the IHSS Visiting Fellow at the School of Business and Management, Professor Jessica Lichy (IDRAC, France) visit events.


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