Module code: ECN302
Credits: 15.0
Semester: SEM2
Contact: Dr Leon Vinokur
Overlap: In taking this module you cannot take ECN239
Prerequisite: Before taking this module you must take ECN214
This module provides an overview of corporate strategy in a global context and will enable you to become familiar with the core concepts of: External environmental analysis; models of internal and external analysis, analysis and management of resources; analysis of corporate strengths and weaknesses; knowledge management; development of strategic choice; elements influencing implementation of strategy.
Connected course(s): UDF DATA
Assessment: 80.0% Coursework, 20.0% Examination
Level: 6
