Module code: ECN239
Credits: 15.0
Semester: SEM2
Contact: Dr Leon Vinokur
Overlap: In taking this module you cannot take ECN302
Prerequisite: Before or while taking this module you must take ECN214
This module provides an overview of managerial strategy from the perspective of microeconomic principles, with emphasis placed both on conceptual understanding and on application to real-world problems faced by managers. Topics to be covered may include: the boundaries of the firm, specialisation and diversification, economies of scale and scope, the learning curve, make-or-buy decisions, market and industry analysis, pricing decisions, entry and exit decisions, strategic commitment, sources of competitive advantage, five-forces analysis, incentives in organisations, human resource management, performance measurement, and corporate culture.
Connected course(s): UDF DATA
Assessment: 80.0% Coursework, 20.0% Examination
Level: 5
