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Innovation Management in the Global Economy

Module code: BUSM263

Credits: 15.0
Semester: SEM2

Contact: Dr Saqib Shamim

One of the core elements of entrepreneurship and economic leadership is competitive advantage via innovation by understanding the industry and firm dynamics of technological innovation. Issues within the context of globalisation, development and digitalisation are covered as a strategic process, beginning with assessing the context and moving on to the formulation and implementation of innovation strategies by examining strategic dilemmas within innovation (e.g. standards battles and design dominance, timing of entry, choosing innovation projects, collaborative innovation strategies and the benefits of protecting or opening up innovation for competitive strategy).

Connected course(s): UDF DATA
Assessment: 80.0% Coursework, 20.0% Practical
Level: 7

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