Backstage: Global Marketing Strategies for the Creative Industries

Module code: BUSM241

Credits: 15.0
Semester: SEM1

Contact: Dr Zafeirenia Brokalaki

This module seeks to enrich your understanding around the concepts of marketing and communication strategy in relation to the arts, creative and cultural industries. It will help you develop your strategic skills, marketing and media knowledge and creative capabilities in a critical, analytic and internationally-focused manner.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7