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Brand Storytelling in the Digital Age

Module code: BUSM210

Credits: 15.0
Semester: SEM2

Contact: Dr S M A Moin

In this course, students will learn the art and science of storytelling as a strategic and tactical language of brand communication to break the information clutter and inform, connect, inspire, persuade and engage the consumers. Storytelling in the digital age fosters brand-consumer conversation, co-creating deeper symbolic meaning and brand tribes.

Connected course(s): UDF DATA
Assessment: 80.0% Coursework, 20.0% Practical
Level: 7

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