Advertising and Media Strategies

Module code: BUSM209

Credits: 15.0
Semester: SEM2

Contact: Dr Sianne Gordon-Wilson

This module will examine the cultural politics of advertising and consumption in relation to the perspective of cultural studies. It will provide a critical map of the field and bring together work on consumer culture in anthropology and sociology with work on media audiences within media studies and sociology.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7