Networked and Influencer Marketing

Module code: BUSM207

Credits: 15.0
Semester: SEM1

Contact: Dr Sevil Yesiloglu

This module examines networked and influencer marketing with the aim of understanding and applying key conceptual ideas to the platformed economy. These include the idea of celebrity endorsements, social influence and social capital as these transpire onto the platform economics.

Connected course(s): UDF DATA
Assessment: 70.0% Coursework, 30.0% Examination
Level: 7