Global Marketing and Communications

Module code: BUSM206

Credits: 15.0
Semester: SEM1

Contact: Dr Mohammad Tajwar Malik

Marketing communications has a global perspective and there are implications in creating, developing, and implementing a marketing communications programme on a global scale or in different countries. This module draws extensively on international communication case studies and contexts.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7