Digital Economy, Big Data and Platformization

Module code: BUSM205

Credits: 15.0
Semester: SEM1

Contact: Dr Nastaran Hajiheydari

This module interrogates the economic, social and cultural opportunities presented by the digital and platformed economy and its affordances of big data. In specific terms it provides an overview of the opportunities, risks and ethical challenges of such an economy for organizations, marketers, societies and humanity.

Connected course(s): UDF DATA
Assessment: 80.0% Coursework, 20.0% Practical
Level: 7