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Modules

Consumer and Digital Cultures

Module code: BUSM204

Credits: 15.0
Semester: SEM1

Contact: Dr Kalliopi Konsolaki

The module provides salient theoretical and conceptual understanding of the changing nature of the politics of consumption, consuming communities and digital cultures emerging through the convergence of technologies in a global networked society/marketplace. The basis of the module is that the cultures of consumption are changing seismically through digital platforms and there is a need to examine the different cultural phenomena and trends which are shaping consumption patterns globally and in terms of specific cultural contexts. The module reviews examines IoT and the home, social media rituals, connected publics, digital cultures in the workplace, the virtues of the sharing economy, avatars, digital bodies, posthumanism, digital intimacies, global digital cultures including perspectives from the global south as well as netnography and digital visualization.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7

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