Entrepreneurship for Digital Technologies

Module code: BUSM202

Credits: 15.0
Semester: SEM2

Contact: Dr Heesang Ryu

This module integrates the theory and practice of innovation and entrepreneurship. We will also help develop your skills, abilities and behaviour towards entrepreneurial venturing, whether in established organisations or new ventures. Although business is an important context for this course, the process, skills and ideas we will address are also important for social, sustainability and third sector innovation, and intrapreneurial activities inside established organisations. We will also address broad issues about entrepreneurship, and how it can lead to social benefits and economic value.
The module is intended to draw together learning from many different functional areas that students will have already covered in the past - marketing, strategy, finance, law etc. - and place these within the larger context of innovation and entrepreneurship. While we will discuss many tools, models, and frameworks that can assist innovation and entrepreneurship processes, a core focus within the course is to critically analyse and apply these ideas.

Connected course(s): UDF DATA
Assessment: 60.0% Examination, 40.0% Coursework
Level: 7