Dissertation for Marketing

Module code: BUSM106

Credits: 60.0
Semester: SEM3

Contact: Dr Arash Valipour

The dissertation forms an important part of the assessment of the MSc Marketing Programme, carrying a weighting of 60 credits. The dissertation involves demonstration of ability to execute a research plan and independent investigation. The investigation can rely on primary data collected by the student, on secondary data available in the literature, or a mix of both. The dissertation will reflect skills of formulating research questions, synthesising information and analysing data, drawing insights and conclusions, and written communication.

Connected course(s): UDF DATA
Assessment: 100.0% Dissertation
Level: 7