Digital Marketing

Module code: BUSM099

Credits: 15.0
Semester: SEM1

Contact: Dr Jie Sheng

Internet and digital technologies have transformed marketing and impacted industry from retailing to healthcare. Companies face the challenge of developing and maintaining their business operations and customer engagement in a constantly evolving digital space. The key question is how to successfully deploy digital marketing strategies. What are techniques that companies need to master to make effective use of digital marketing? This module empowers students with skills and knowledge needed to work as a digital marketing professional after graduation.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7