Introduction to Marketing Theory and Concepts

Module code: BUSM094

Credits: 15.0
Semester: SEM1

Contact: Dr Arash Valipour

This module gives an advanced outlook on marketing as a field of inquiry. It is providing students on the MSc in Marketing with a theoretical foundation of theories and concepts of marketing, which allows them in their subsequent studies to understand and situate more specialised aspects of marketing (e.g. consumer behaviour, brand management, or business relationships and networks). Special emphasis is given to understanding current academic debates in the field. This means students are expected to read articles in leading marketing journals.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7