New Product Development and Business Ecosystems

Module code: BUSM084

Credits: 15.0
Semester: SEM2

Contact: Dr Clarissa Elisabeth Weber

Innovation is an essential drive of a firm's competitiveness. The module New Product Development and Business Ecosystems enables students to analyse innovation processes within complex ecosystems, from the definition of a new product concept to the involvement of suppliers, partners and end-users in developing new product/process architectures. Students will analyse the organisational implications and challenges deriving from the involvement of partners, supplier and end-users in new product development, through a blend of theoretical and case study based approaches.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7