Module code: BUS371
Teaching Staff:
Credits: 15.0
Semester: SEM1
Contact: Dr Andrew Woon
This module will explore various concepts and theoretical approaches to explain how organisations analyse their external environment to create the internal resources and capabilities necessary to achieve sustainable competitive advantage. The module will first examine traditional competitive positioning and resource-based views, and critically evaluate these approaches and their appropriateness in an increasingly networked, globalised, digitised and fluid competitive environment. We will then go on to examine the challenges of strategy implementation, including analysing structural, cultural and functional issues.
Connected course(s): UDF DATA
Assessment: 80.0% Coursework, 20.0% Practical
Level: 6
