Module code: BUS370
Credits: 30.0
Semester: YEAR
Contact: Dr S M A Moin
Prerequisite: Before taking this module you are advised to gain an average mark of between 65 and 100 from BUS007
The Marketing Dissertation is for BSc Marketing and Management students and enables students to develop their understanding of an area of marketing through 30 credits of supervised research. The dissertation will usually, but does not need to, include empirical research. Relevant areas of research include, but are not limited to, consumer and organisational buying behaviour, marketing strategy, product development, distribution, pricing and marketing communications.
Connected course(s): UDF DATA
Assessment: 100.0% Dissertation
Level: 6
