Module code: BUS361
Credits: 15.0
Semester: SEM1
Contact: Dr Saqib Shamim
Overlap: In taking this module you cannot take BUS204 or take BUS222
This module will introduce important strategic management concepts that enable an organisation to analyse its external environment and to create the internal resources and capabilities necessary to achieve sustainable competitive advantage. Students will apply competitive, corporate, international, collaborative and digital strategy frameworks and examine them critically. Throughout the module, case studies from diverse geographical and organisational contexts that demonstrate the important role that leaders play in formulating and implementing strategy will be discussed.
Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 6
