New Product Development

Module code: BUS350

Credits: 15.0
Semester: SEM2

Contact: Dr Jack Sargeant

The module analyses the relationship between product/process innovation and the emergence of technological platforms. Drawing on current theories concerning open innovation and organisational ecologies, the module will provide students with frameworks for a systematic analysis of innovation in large firms as well as tart-up organisations. Students will analyse case studies concerning traditional industries, as well high-tech organisations engaging with the development of digital ecosystems, smart devices, smart organisations and the Internet of things.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 6