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Modules

Digital Marketing

Module code: BUS345

Credits: 15.0
Semester: SEM2

Contact: Dr Tana Licsandru

The module takes a (broadly) Relationship Marketing (RM) approach and focuses upon the ways in which digital, interactive media can be used to build, maintain, and evolve dialogue between stakeholders in the marketing system. Students will explore the marketing potential of email, web commerce, mobile communications, social networking sites, search engine optimisation (SEO), forums, blogs, and viral messaging through critical engagement with the marketing thinking behind them and the practical details of their implementation.

Connected course(s): UDF DATA
Assessment: 70.0% Coursework, 30.0% Practical
Level: 6

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