Introduction to Marketing and Communications

Module code: BUS101

Credits: 15.0
Semester: SEM1

Contact: Dr Arash Valipour

This module provides an outlook on marketing as a sub-discipline of management studies. The course assumes no previous knowledge of marketing and will give students an overview of the basic marketing planning process, including segmentation, branding, pricing, distribution, and promotion. These concepts are brought to life through interactive lectures, and case discussions. Furthermore, students will work on a segmentation project for a real product throughout the course.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 4