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Crafting Connections: Dr S M A Moin's new book 'Storytelling in Marketing and Brand Communications' redefines how brands engage with consumers

In an era where storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation, Dr S M A Moin's latest book, ‘Storytelling in Marketing and Brand Communications’ emerges as a guiding light for marketers navigating the dynamic landscape of modern brand communications.

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