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External Relations
  1. External Relations
  2. Our support
  3. External communications
  4. Social media

Social media support

The Social Media team is responsible for the strategy and day-to-day management of the University’s corporate social media accounts. 

Social media platforms

Queen Mary are currently active across the following social media channels.

If you would like us to upload a video to the Queen Mary YouTube channel, please submit your request using our YouTube submission form. 

Our support

In addition to running the above channels, we provide guidance, support and strategic oversight for the University’s wider social media offering. This includes includes

  • Channels for Faculties/Schools/Institutes
  • Channels for individual staff members using social media in a professional capacity

Social media guidance for academics

Images

  • Instagram dimensions: 320 x 320 pixels (profile picture only).
  • LinkedIn dimensions: at least 400 x 400 pixels (profile picture) and 1584 x 396 for optimum banner size.
  • X dimensions: 400 x 400 pixels (profile picture) and 1500 x 500 (banner image).

Access the Content and Brand team's image guidance if you would like further help. 

Username

  • Note: Your username and your display name can be different, and you can update your display name without having to update your username / handle. This is useful should your title change from (eg) Dr to Professor.
  • Try not to change your username too often as it is how people find you.
  • If you do change your username, then remember to update any links to the relevant pages.
  • Consider incorporating your professional title so people know it’s you.

Bio

  • If you’re not a prolific social media user, or there are certain platforms that you prefer over others, then mention this and direct people to where you are active (even if it’s just your QM email).
  • Patchy info and no picture mean you’re your profile risks not looking legitimate. Note: Please add “views my own” caveat to your bio.
  • Add your place of work and keywords related to your research / area of expertise in your bio to improve your search rankings.
  • If possible, please tag @QMUL (X), @qmul.ac.uk (Bluesky) or @officialqmul (Instagram) in your bio.

Best practice examples

https://twitter.com/AlastairHackney

https://twitter.com/richardmarcj

 

Social media network

In 2021 we created a Social Media Network, aimed at bringing together colleagues who work with social media from across the University to provide training and skills sharing opportunities and collaboratively develop resources such as channel guides and templates.

Join the Social Media Network

If you have any queries about social media or would like to request your content be featured on our channels, please email socialmedia@qmul.ac.uk  

Rules and principles

You can learn more about rules and principles related to social media on our dedicated Human Resources page.

Contact us

Get in touch with us via email if you would like any guidance or advice around managing your social media channels.

socialmedia@qmul.ac.uk

Your Faculty Communications Officer can also advise further. You can find them using the Queen Mary staff directory.

 

 

 

 

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